Principles of protecting personal data.

These Principles of protecting data (hereinafter „Principles“) describe methods of obtaining, using and other handling of personal data collected through a web interface (hereinafter „web interface“).

Personal data administrator:

ALFIDA s.r.o., address  J. A. Komenského 692/10, 250 88, Čelákovice

IČ: 25056492

DIČ: CZ25056492             

Registered within the business register of Prague Municipal Court, part C, insert 45833

Contact data for the personal data Administrator:

Postal mailing address: ALFIDA s.r.o, J. A. Komenského 692/10, 250 88, Čelákovice

Phone numbers: +420 326 995 453

                                 +420 777 892 225

Contact e-mail:


Protection of personal data si extremely important to us. We are asking you to familiarize yourself with the Policy that contains important information regarding handling of your personal data and related rights and responsibilities.




          1.1. What rules do we follow when we handle personal data?

During handling of personal data we are following the law of Czech Republic and directly  applicable regulations of the European Union, especially the directive of the Parliament of European Union and Council (EU) 2016/679 dated 27. April 2016 regarding the protection of physical entities in conjunction with processing of personal data and free movement of this data and regarding repealing of directive 95/46/ES (hereinafter „directive“ and law number 480/2004 Sb., regarding some services provided by information company and change of some laws in terms of later directives.

          1.2. What is personal data?

Personal data is understood to be all information that indentify or can identify a specific physical entity.

Personal data are namely (although not exclusively):




          2.1. How do we collect your personal data?

Your personal data si given to us by you especially while fiilling out an order, or within framework of contact form, eventually during setting up the user account. If there si any change of of your personal data, please let us now. During visit to or use of web interface there si a possibility of use of cookies. You can read more regarding use of cookies in article 5 of these Principles.

          2.2. On what basis and for what purpose do we process your personal data?

To use your personal data for other purpose than for which it was obtained is possible only with your consent.

          2.3. For how long do we use this data?

Personal data given in the framework of ordering goods or while registering is used by us only for the time period necessary for the fulfillment of the contract and responsibilities required by law, respectively to protect our legal claims.



          3.1. Right to rescind a consent to processing of personal data

In case we proces your personal data only an a basis of your consent (without other legal purpose), you can rescind your consent at any time.

To rescind your cosent to processing of your personal data si possible at any time by:

Rescinding the consent does not affect the legality of processing of data prior to the time of cancelling the consent.

          3.2. Right to access to personal data

You have right to ask us for an information if we are processing your personal data. In case we are processing your data, you have the right to access this personal data and namely following information:

Upon your request we will make available a copy of data being processed. If you request additional copies we may charge  you an administrative fee that would not exceed expenses connected to making and delivering these additional copies.

          3.3. Right to correction

In case your personal data is incorrect or incomplete, you have the right to request correction without delay, i.e. correction of incorrect data and/or inputing additional data.

          3.4. The right to raise objection against processing

At any time you have the right to raise an objection against processing of your personal data, provided we are processing this data for a purpose of a direct marketing including any automated processing of personal data. After your objection we will stop processing your data these purposes.

          3.5. Right to delete („right to be forgotten“)

You have the right to request that we delete your data if:

If there are no legal reasons for denying the request to delete, we are required to to comply with your request.

          3.6. Right to limit processing

You have the right to request that we limit the processing of your personal data if:

During this limit on processing we are only required to store your data; further processing si possible only with your consent or because of legal requirements.

In case the processsing of personal data is limited due to an objection against processing, the limitation si in effect for the time needed for us to determine if we are required to comply with your request.

In case the processing of personal data is limited due to a claim of inacuracy of data this limitation lasts during the time period needed to check the accuracy of the data.

          3.7. Right to portability of data

You have the right to portability of your personal data that you have provided, in a structured, commonly used and machine readable formate and its transfer to another manager of personal data.

          3.8. How can you apply your rights?

Your rights in connection with personal data can be applied through our contact information. All information and tasks will be provided to you without any unnecessary delay.

We will fully cooperate with you in order to protect your personal data. However if you would not be sat satisfied with our efforts, you have the right to turn to an appropriate authority, namely the Office of protection of personal data (, that is overseeing the personal data protection. This provision does not preclued you from contacting the Office of protection of personal data with your request ditectly.

If your home address, place of employment or the place of an alleged breach of personal     data happened to be outside of Czech republic in another member state of European Union, you may contact an appropriate office overseeing personal data protection in that member state.



          4.1. Who si processing your personal data?

We are administrator of personal data in the letter of this directive.

Within the scope that si necessary for a fulfillment of a contract or other responsibilities, we are authorized to transfer your personal data to other persons, for example to shippers or others involved in a fulfillment a contract or our responsibilities. Possibly we can also authorize other processors and recepients of personal data. Who specifically precesses your personal data will be convey to you based on your inquiry. Your personal data will not be transfered to states outside of Europen Union, except when it would be necessary to fulfill a contract or for other legal purpose in concordance with the rules of such transfer astablished by a determined directive.

Your personal data si further processed by:

Google, Inc;

Microsoft Corporation;

United Parcel Service;

Česká pošta s.p.;

Český webhosting;

Wedos Internet, a.s.;

          4.2. Which personal data are we processing?

Personal and other data are fully protected against malfeasance. Personal data will be processed in electronic form by automated mode or in a print form by no automated method.



          5.1. What are cookies?

Cookies are text files stored inside a computer or other electronic device of every visitor to a web interface that enable function of a web interface.

Not all cookies collect personal data; some only enable correct funtcion of a web interface. You can refuse the use of cookies by selection of an appropriate setting within the interenet browser.

Please be aware that it si possible that refusing the use of cookies may prevent you from fully using all of the functions of the web interface.

          5.2. What cookies and for what purpose is a web interface using them?

Web interface si using relational (temporary) cookies, that are automatically deleted after the end of browsing the web interface. Furthermore it uses permanent cookies that remain inside your device until you delete them.

Following are Cookies used by the web interface:

          5.3. Used services of Google company

Web interface uses service of Google Analytics and possibly also other services provided by Google,Inc. (hereinafter „Google“). These srvices work with information collected through use of cookies.

If you are interested in how does Google uses data that receives from us and how to edit or prohibit  processing, you can learn this information by clicking on following link:


This Policy si effective from 25 May 2018